The Startup Council recognized Wao Woman for its excellence and performance in the competitive franchise segment.
Indore, India:
In a major boost to India’s women-led fashion and lifestyle ecosystem, Wao Woman, a fast-growing women-centric fashion platform, has announced that it has secured strategic funding from Gujarat-based Inverno Pvt Ltd, valuing the company at ₹60 crore. The investment marks a key milestone in the brand’s expansion journey and strengthens its vision of empowering women through entrepreneurship, fashion, and innovation.
The funding will be utilized to enhance user experience, expand product offerings, and strengthen Wao Woman’s footprint across Indian markets. Inverno Pvt Ltd, a leading investment firm, has expressed strong confidence in Wao Woman’s scalable franchise model, growth potential, and positive social impact.
Founded by Shreya Kesarwani, Wao Woman operates in the fashion and women’s lifestyle category and follows a brick-and-mortar franchise model. Headquartered in Indore, the brand is currently present in 50+ cities and operates 21 physical model franchises, offering a wide range of fashion products with strong margins.
Shreya Kesarwani, the founder of Wao Woman, is gaining national recognition for her entrepreneurial journey and the brand’s impressive growth. Starting from scratch as a fashion designer, she has built Wao Woman into a strong national brand. Under her leadership, the company has emerged as a significant player in the fashion segment, achieving a net worth of ₹60 crore.
The brand’s success has also earned it the prestigious Best Franchise Award in the fashion segment in India. At a national-level competition held in New Delhi, Wao Woman was recognized as the most profitable franchise model, with the award presented by the Startup Council. Accepting the honor, Shreya Kesarwani remarked, “We are not here to participate; we are here to conquer.”
Kesarwani’s journey has become an inspiration for aspiring entrepreneurs, particularly women in the fashion industry. Her ability to blend heritage craftsmanship with modern design sensibilities has strongly resonated with customers and franchise partners alike.
Looking ahead, Wao Woman is focused on sustainability, inclusivity, and enhanced customer experience, positioning the brand for long-term growth as the Indian fashion industry continues to evolve. With strong financial backing, industry recognition, and visionary leadership, Wao Woman is poised to further strengthen its position as a leading women-led fashion brand in India.
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